Here at LPS Labels, we have worked on countless label designs, so we know a thing or two about what makes them successful. Although we are primarily a printing company rather than a design firm, we can still provide valuable assistance in an area that many people struggle with—namely, in making sure that your label design will print well. In this article, we’ll go over a few common mistakes we see when it comes to designing product labels and how you can avoid them.
- Inconsistent Colors- One problem that many people face when it comes to designing product labels is inconsistencies between the colors displayed on their computer monitor and the ones that appear in the finished print. This is a difficult problem to deal with on your own, but fortunately, our team has extensive experience in color control, and you can count on us to make sure your colors remain as consistent as possible between screen and page and across multiple print runs. Plus, this part just got even easier with our new digital press.
- Blurry Images- Another mistake that often happens in product label design is that the images in the actual print come out blurry. There are many reasons for this, including errors in the file resolution, as well as errors during the printing process itself. Our team has the right experience to ensure that your image files are crisp and clean and that they show up that way on the printed label. We also get your sign-off on all our proofs before going to press with them.
- Easily Damaged- Lastly, many product label designs fail to hold up to much use—that is, the label looks great when it’s fresh off the press, but it quickly deteriorates as the product is handled and used. Our team knows exactly how to protect your label based on its intended environment, so you can be sure that your labels remain durable and look their best for a long time to come.