There is no doubt that the craft beer industry is burgeoning – just walk into any store that sells beer, and you’ll face a huge selection. If you are producing beer, you will have to consider not just the taste that will keep your customers coming back for more, but also a visual representation that will draw them to try your beer the first time. That means paying special attention to the beer bottle labels you choose for your craft beer. Here are a few tips that can help you choose the best beer bottle labels.
- Full-Wrap or Half-Wrap Beer Bottle Labels– A full-wrap (wraparound) label is going to give you more surface on which to include information or sport a decorative design. However, if your preference is to let the color of your beer take center stage, a half wrap is the better option. Going this route means being extra diligent when designing, as you’ll still have to include all information required by law. Be sure to also consider any cost difference between the two different styles of beer bottle labels.
- Beer Neck Labels– A beer neck label can add a level of sophistication while also making your logo more distinctive when the bottles are sitting in a six-pack cardboard carrier. These can be used with either full-wrap or half-wrap beer bottle labels.
- Shape – You don’t have to be limited to a standard rectangular or square label with square corners. Consider other unique options to set your product apart from others by going with rounded corners, triangular labels, circle or oval labels, or something customized.
- Material Choice– It isn’t just the appearance to think about. Be sure that your beer bottle labels can withstand moisture, as most stores keep a selection of craft beers in a cooler.
At LPS Labels, we have several decades of experience creating high-quality beer bottle labels. As a GMI certified print facility, we create color and quantity consistency that will ensure the integrity of your brand. We uphold the highest standards in flexographic printing so you can be confident that your beer bottle labels will look great and have superior functionality. Contact us today to learn more.