The typical consumer doesn’t put much thought into the marketing that goes on behind the scenes that influences their buying decisions. However, as a food or beverage manufacturer, you know that you have to be as diligent about what is on the outside of the package as what is on the inside if you want to expand your market share. Before someone can become loyal to your product, they have to try it first, and that means how it looks on the grocery shelf is of critical importance.
Food & beverage labels are an important part of how your products and your brand are perceived. To achieve the appearance that will make your products stand out, you need to consider not just the artwork for your labels, but also the quality of the labels themselves. For example, if your product is a jar of premium pasta sauce and you’ve developed a fresh graphic with tomatoes, basil, and other fresh ingredients, it won’t do you much good if the printing company doesn’t get the colors true or there are variations in consistency from one batch to the next. You also want to work with a company that will do a great job with not just the food & beverage labels for the front of the package, but also the food nutrition labels.
At LPS Labels in Winston-Salem, North Carolina, we have been providing custom labels, including food & beverage labels, of exceptional quality since 1987. We maintain GMI (Graphic Measurement International) standards to ensure consistence, so you can be confident that your food & beverage labels, food nutrition labels, or other custom printing projects will meet your expectations. Contact us today to discuss your printing and label needs.